From traditional takeaway to modern Middle Eastern brand.
London Shawarma House partnered with Alumination to refresh its brand identity and create a stronger presence within a highly competitive food and takeaway market. While the business had built a reputation for serving authentic Middle Eastern flavours, its branding lacked the consistency and visual impact needed to reflect the quality of its offering. Alumination led a complete rebranding project, delivering a modern identity that elevated the customer experience and strengthened the brand across all touchpoints.
Brand Discovery & Strategy.
We carried out a comprehensive brand review to understand the business, its audience, and its market position. This formed the foundation for a refreshed brand strategy designed for long-term growth.
Logo & Visual Identity.
Created a refined visual identity, including logo development, typography, colour palettes, and brand assets that reflected the authenticity and quality of the London Shawarma House experience.
Packaging & Print Design.
Designed a cohesive suite of branded packaging, menus, promotional materials, and print assets to ensure consistency across every customer interaction.
Brand Guidelines & Asset Management.
Established clear brand guidelines and creative assets to ensure consistency across future marketing, communications, and customer-facing materials.
Key Achievements.
Complete Brand Transformation A modern and professional identity aligned with the quality of the food and customer experience.
Stronger Brand Recognition A distinctive visual presence that stands out within a competitive local market.
Consistent Customer Journey Unified branding across packaging, menus, signage, and marketing materials.
Enhanced In-Store Presence Improved visual impact through refreshed storefront and customer-facing design elements.
Premium Packaging System Professionally branded packaging that reinforces quality and increases customer recall.
Future-Ready Brand Foundation A scalable identity system designed to support ongoing marketing and business growth.
1000+
Clients served
5+
Branches
900+
Happy Clients
1k+
Positive Testimonials
Key Achievements
Expanded from 2 to 5 Physical Branches New locations in Richmond, Hounslow & Norbury
Social Media Growth Doubled engagement and online orders through consistent digital storytelling
Streamlined Packaging & Fulfilment End-to-end management of menus, flyers, delivery bags & branded packaging
Launched 4 Dark Kitchens Operating in Southall, Tooting, Peckham, and Willesden Green
70+ Staff Trained Across front of house and kitchen teams with SOP-led induction & retraining
Franchise-Ready Toolkit A fully operational model for rapid rollout across future locations
