When Diwaan set out to open their first restaurant in Southall in December 2023, they approached Alumination to bring their vision to life from the ground up. We delivered a complete turnkey solution, handling everything from architectural concept and construction management to staff training and a powerful brand launch. Less than a year later, Diwaan has opened a second branch in Newcastle, with more in the pipeline.
We designed the full architectural and interior concept, working closely with contractors to manage timelines, space optimisation, and compliance throughout the construction phase.
Developed a distinct visual identity, including logo, colour palette, signage, uniforms, and packaging, tailored to stand out in the competitive Southall dining scene.
Oversaw all aspects of the physical setup furniture, lighting, kitchen layout, POS systems, signage, and customer experience flow.
Trained front of house and kitchen staff with SOPs and service protocols to ensure consistency, speed, and hospitality standards from day one.
Executed a 360° digital strategy website, social media, local SEO, influencer engagement, and targeted ads to generate buzz and build footfall.
We continue to support Diwaan with brand visibility, strategic planning, and location readiness. The Newcastle branch opened in mid-2024, and multiple sites are now under consideration.
Social media views
Annual growth
New Branches
Market penetration