Desi Flames: A Launch That Turned Heads
Desi Flames approached Alumination in mid-November, with a clear goal and a tight deadline: launch their new restaurant in the *first week of December* and make an immediate impact in a highly competitive food scene. They needed speed, creativity, and visibility fast.
We delivered a focused, high-energy launch strategy designed to create buzz, footfall, and momentum from day one.
Launch-Led Business Consultation
Captivating Oopening-day Offers
High-impact Social Media Strategy
Paid PPC Campaigns For Rapid Reach
On-Ground Print & Leaflet Distribution
End-To-End Digital Marketing Execution
Every element was
aligned to one goal
Maximum visibility in minimum time.
The Result
The response exceeded expectations.
100,000+ social media reach within days
3,000+ customers through the doors in the opening week
Queues outside on day one
Strong brand recall and repeat footfall from launch week
Why It Worked
A launch strategy built for urgency and excitement
Seamless alignment between online buzz and offline action
Strong offers backed by targeted advertising
Clear messaging, fast execution, zero clutter
With a successful launch behind them, Desi Flamess is now positioned for sustained growth. Alumination continues to support them with strategic marketing guidance and brand momentum.
Launching A Business Soon?
This is what happens when strategy, creativity, and execution come together.
