From Local Eatery to Scalable Franchise
Chicago Grill partnered with Alumination in 2021 with two locations and a clear ambition: growth with purpose. They needed a partner to elevate their brand, systemise their operations, and set the foundation for national expansion. We became their full-spectrum consulting and fulfilment team—transforming Chicago Grill into a scalable, modern franchise with a growing footprint.
Business Consulting
We carried out a deep business audit and created a tailored roadmap, aligning goals with scalable systems and a sustainable growth mode
Branding & Visual Identity
Repositioned the brand with refined logos, design systems, and a consistent customer experience across all platforms and branches.
Social Media Management
Our creative team took over their social channels, delivering strategic campaigns, community engagement, and performance analytics to drive footfall and online orders
Staff Development & SOPs
Introduced team training programmes, standard operating procedures, and quality control to unify service and kitchen operations.
Key Achievements
Expanded from 2 to 5 Physical Branches New locations in Richmond, Hounslow & Norbury
Social Media Growth Doubled engagement and online orders through consistent digital storytelling
Streamlined Packaging & Fulfilment End-to-end management of menus, flyers, delivery bags & branded packaging
Launched 4 Dark Kitchens Operating in Southall, Tooting, Peckham, and Willesden Green
70+ Staff Trained Across front of house and kitchen teams with SOP-led induction & retraining
Franchise-Ready Toolkit A fully operational model for rapid rollout across future locations
1000+
Clients served
5+
Branches
900+
Happy Clients
1k+
Positive Testimonials