From Local Eatery to Scalable Franchise
- Client: Chicago Grill
- Industry: Food & Hospitality
Scope
- Business Consulting
- Branding
- Social Media
- Packaging
- Printing Fulfilment
- Staff Development
- Franchise Strategy
Chicago Grill partnered with Alumination in 2021 with two locations and a clear ambition: growth with purpose. They needed a partner to elevate their brand, systemise their operations, and set the foundation for national expansion. We became their full-spectrum consulting and fulfilment team—transforming Chicago Grill into a scalable, modern franchise with a growing footprint.
We carried out a deep business audit and created a tailored roadmap, aligning goals with scalable systems and a sustainable growth mode
Repositioned the brand with refined logos, design systems, and a consistent customer experience across all platforms and branches.
Our creative team took over their social channels, delivering strategic campaigns, community engagement, and performance analytics to drive footfall and online orders
Introduced team training programmes, standard operating procedures, and quality control to unify service and kitchen operations.
Designed and delivered branded packaging, menus, loyalty cards, uniforms, and signage—ensuring consistency and operational efficiency.
- Expanded from 2 to 5 Physical Branches New locations in Richmond, Hounslow & Norbury
- Launched 4 Dark Kitchens Operating in Southall, Tooting, Peckham, and Willesden Green
- Streamlined Packaging & Fulfilment End-to-end management of menus, flyers, delivery bags & branded packaging
- Social Media Growth Doubled engagement and online orders through consistent digital storytelling
- 70+ Staff Trained Across front of house and kitchen teams with SOP-led induction & retraining
- Franchise-Ready Toolkit A fully operational model for rapid rollout across future locations
We merge deep industry expertise with innovative technologies to deliver solutions tailored to your business needs. Our collaborative approach focuses on sustainable growth and operational efficiency, with client-centricity at the heart of everything we do.
- Homework Fulham, 25 Effie Road, London SW6 1EL
- Company Reg No: 13487391
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