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Karwan Restaurant's Expansion Journey with Alumination

KARWAN
KARWAN
Overview

Karwan Restaurant, known for its authentic cuisine and warm hospitality, approached Alumination in 2021 with a vision: to grow beyond a single location and build a strong, recognisable brand in the UK’s competitive food industry. With our integrated digital marketing, branding, and website solutions, Karwan has since transformed from a local favourite to a growing restaurant chain.

Challanges

Their digital presence was limited, with minimal online visibility and no effective strategy in place to reach wider audiences. The absence of a centralised brand identity further weakened their efforts, as marketing materials and designs lacked consistency across platforms. Additionally, customer engagement was falling short, with social media interaction and digital marketing initiatives failing to generate sufficient footfall or drive online orders.

Our Involvement

Brand Identity & Design

We created a cohesive brand identity, including updated logos, menus, packaging design, and promotional graphics for both print and digital platforms. This gave Karwan a polished, professional look across all branches.

Website Development

A mobile-optimised, user-friendly website was developed to showcase menus, accept online orders, and highlight each location. We ensured strong SEO foundations to improve visibility for location-based searches.

Digital Marketing Strategy

Our marketing team launched location-targeted campaigns across social media platforms, integrated Google Ads and Facebook Ads, and implemented monthly content calendars. These campaigns focused on promotions, events, and menu highlights, building a loyal online following.

Performance Optimisation

We tracked campaign performance and user behaviour to continuously refine our strategy. Using tools like Google Analytics and Meta Business Suite, we optimised ad spend, increased conversion rates, and ensured high ROI on all activities.

Key Achievements

2022

Successfully launched a second branch in Luton, driven by growing online engagement and targeted local campaigns.

2024

Continued expansion with new branches in Stoke-on-Trent and Birmingham, backed by tailored design and localised marketing support.

Increased brand recognition across all locations with consistent visuals, messaging, and a strong digital footprint.

Sustained growth in both dine-in traffic and online orders, with followers and engagement increasing by over 300% across social platforms since 2021.

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