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Structure & Strategy

LEBANESE VILLAGE
LEBANESE VILLAGE
Overview

Lebanese Village, a popular restaurant based in Reading, partnered with Alumination in 2021 to turn local success into a broader regional presence. Through end-to-end consulting, brand alignment, and operational support, they have since expanded to two new branches—in Chesham and Windsor—and successfully launched a café in Windsor, building a consistent and scalable model for future growth.

Our Involvement

Business & Expansion Strategy

We helped develop a scalable framework for operational consistency and market readiness, allowing Lebanese Village to expand without losing their authentic essence.

Brand Evolution & Identity

Refined and modernised the brand visuals and messaging to resonate across new locations while retaining the warmth and authenticity of the original concept.

Store Concept & Setup

Provided full consultancy on interior layout, signage, customer flow, and space utilisation, ensuring each branch maintained a consistent brand feel.

Team Training & SOP Development

Implemented service protocols and trained teams to maintain the quality and hospitality standards across all locations.

Key Achievements

3 Locations Added in 24 Months From Reading to Chesham & Windsor + a new café concept

Standardised Setup Across Sites Enabled quicker branch development through reusable templates

Consistent Brand Presence Unified branding across signage, packaging, uniforms, menus, and online channels

Increased Footfall & Visibility Localised campaigns boosted branch openings with strong customer turnout

Independent but Supported Growth Client retains full operational control with strategic support from Alumination

Client:

Lebanese Village

Industry:

Food & Hospitality

Scope:

  • Business Consulting
  • Branding
  • Interior Concept & Setup
  • Staff Training
  • Digital Marketing
  • Multi-Location Expansion

1000+

Clients served

5+

Branches

900+

Happy Clients

1k+

Positive Testimonials

Key Achievements

3 Locations Added in 24 Months From Reading to Chesham & Windsor + a new café concept

Standardised Setup Across Sites Enabled quicker branch development through reusable templates

Consistent Brand Presence Unified branding across signage, packaging, uniforms, menus, and online channels

Increased Footfall & Visibility Localised campaigns boosted branch openings with strong customer turnout

Independent but Supported Growth Client retains full operational control with strategic support from Alumination

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