Expansion Support
in 2021
Sundaes Gelato, a premium gelato brand, wanted to expand its presence in key locations. They sought expert support to ensure the success of new store openings in Finchley, Soho, Newbury, and Gloucester. The challenge was to create a unique brand experience for each location while maintaining consistency across all stores. Sundaes Gelato needed comprehensive assistance with design, marketing, and operational strategies.
Business Consulting
We worked closely with Sundaes Gelato’s management to assess their goals and challenges, advising them on the most efficient ways to scale the business. From site selection to market research, we ensured each new location had the best chance of success.
Branding
Our team developed a cohesive brand strategy for the new locations that reflected the core values of Sundaes Gelato. We worked on designing store signage, digital branding, and customer touchpoints, ensuring that the brand identity was consistent and engaging across all platforms and locations.
Interior Concept & Setup
Each store’s design was tailored to its location, blending brand identity with local character. Finchley used modern, sustainable elements for a warm feel, while Soho embraced a trendy, Instagram-worthy style. Newbury offered a family-friendly layout with ample seating, and Gloucester combined rustic charm with modern touches. Across all sites, the focus remained on a seamless customer journey and operational efficiency.
Digital Marketing
We implemented a localized digital marketing strategy for each store opening, which included targeted social media campaigns on platforms like Instagram and Facebook, alongside Google Ads and local SEO efforts to boost visibility in search results. Special promotions and discounts were also introduced to attract new customers. As a result, these efforts led to a notable increase in social media engagement and foot traffic during the grand openings.
Key Achievements
All four locations exceeded initial sales targets, with lines out the door on opening day. The combination of strategic consulting, branding, and marketing from Alumination made each launch a resounding success.
Social media engagement increased by over 30%, with customers frequently posting photos of their visits. Sundaes Gelato became a local sensation in each area, and the brand's visibility skyrocketed thanks to the digital marketing efforts provided by Alumination.
Repeat customers quickly became loyal to Sundaes Gelato’s brand, driven by both the welcoming store environments and high-quality products. The stores became community hubs, fostering a sense of local connection, a result of the strategic efforts put forth by Alumination.
Client:
Sundaes Gelato
Industry:
Food & Hospitality
Scope:
- Business Consulting
- Branding
- Interior Concept & Setup
- Digital Marketing
- Multi-Location Expansion
1000+
Clients served
5+
Branches
900+
Happy Clients
1k+
Positive Testimonials