Alumination

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MEET OUR CREW

Ali Asif Centre of Excellence (AACE) is the Parent Company of many successful brands in various market sectors including Alumination. The Core Management Team of AACE is made up of savvy entrepreneurs, industry experts & elite professionals, bringing years of experience to a young enterprise. Our team, and the entire network of collaborators and the companies of our group, are characterized by the unanimous desire to do practical things, which add value into everything we do.

WHO WE ARE

We are all individual personalities with different characteristics but what we do share is a singular passion, commitment & vision to serve our clients to the best of our abilities and to bring a real difference in our employees lives. We strongly believe in the strength of togetherness.

Global Leadership

Ali Asif

Founder & CEO
Ali has vast global knowledge & experience in Leadership, Marketing & Life Coaching, gained through working in various professional sectors. His vision behind AACE is to build a platform where unique opportunities are created, lives are well served & brilliant products & services are enriched. As a leader of the team he is responsible for overall operations of the organization.

Helen Woolford

VP – Corporate Communication

Helen is a seasoned professional with an invaluable experience in the education sector. She has worked with various age groups to develop a deeper understanding of human behaviors and the needs for their well being. At AACE she is responsible for the development of media content submissions, case studies, consumer and executive interview material and internal employee updates.

Lee Drew

VP – Learning & Development
Lee is a driven individual with a decorated career in Squash. He was a Former World 45 Professional Squash Player. He is the current England Junior National Coach as well. In his current advisory role with AACE, he is responsible for developing the training programs which are aimed at helping our employees in unlocking their hidden potential, dealing with overall pressure, and bringing a great work & life balance.

Regional Team

Tanzeem U. Hassan

Head of Design & Creative
Tanzeem is a design architect with an aesthetic taste. He is known for his minimalist, downplayed sense of style & presentation. He believes in “Less is more” philosophy. Over a short period of time he has developed a very strong rapport with his clientele purely based on his sheer understanding of their requirements.


Safa Ishtiaq

Head of Marketing and PR
Safa is a young, enthusiastic & super talented individual with an artistic taste in creativity. She is known for her strong personality & passionate involvement in empowering women. Her ability to understand a project, simplifying its fundamentals and creating something powerful as an end result is a true reflection of her flair. AT AACE she is leading a team of content creators & social media managers.

Waqas Babar

Head of Customer Success
Waqas is one of the youngest members of the core team of AACE, whose success within a short space of time is exemplary. He has built a reputation as someone who is very thoughtful & tactical with a great analytical quality. In his current role within AACE he is responsible for client success, right from smooth onboarding to the tracking of their campaigns & progress, while keeping them well informed.

Ghazia Erum

Manager – Social Media Execution
Ms. Ghazia Erum has previously worked in an academic field and has vast teaching experience in the field of Chemistry. She has worked in both private and government education system. At Alumination – AACE, she is managing Social Media Execution Department and is responsible for our clientele progress and growth which she does with complete dedication.



Sobia Aslam

Organizational Development & HR Executive
Ms. Sobia is an HR Professional & English Literature Graduate with a keen interest in Human Psychology, Travelling, Nature & Arts. She has been a one-woman army in AACE – OD & HRM Department and solely leading it. Sobia is admired for her empathetic & reliable nature, strong work ethics, unique leadership front with dexterity for taking initiatives and has great communication & interpersonal skills. Her vision is to use her Organizational Developmental & Strategic HR Management talent to Uplift Society.

Mariyam Ashraf

Manager – Design & Creative Department
Ms. Mariyam is a design architect with an aesthetic taste. She is known for her commitments to the work and execution of client’s vision through her cultivated designs. Breaking out of the established and looking at things in a different way, At Alumination – AACE Mariyam is managing Design & Creative Department, colouring artistically and creatively outside the horizons.


Ali Asif

Founder & CEO

Ali has vast global knowledge & experience in Leadership, Marketing & Life Coaching, gained through working in various professional sectors. His vision behind AACE is to build a platform where unique opportunities are created, lives are well served & brilliant products & services are enriched. As a leader of the team he is responsible for overall operations of the organization.

Helen Woolford

VP - Corporate Communication

Helen is a seasoned professional with an invaluable experience in the education sector. She has worked with various age groups to develop a deeper understanding of human behaviors and the needs for their well being. At AACE she is responsible for the development of media content submissions, case studies, consumer and executive interview material and internal employee updates.

Lee Drew

VP - Learning & Development

Lee is a driven individual with a decorated career in Squash. He was a Former World 45 Professional Squash Player. He is the current England Junior National Coach as well. In his current advisory role with AACE, he is responsible for developing the training programs which are aimed at helping our employees in unlocking their hidden potential, dealing with overall pressure, and bringing a great work & life balance.

Naomi Woolford

VP - Global Sales & Marketing

Naomi is a highly professional individual with a great desire to achieve in everything she does. Naomi brings with herself years of experience of working in various market sectors such as IT, Hospitality & Management. AT AACE she is leading the global sales & marketing team. She is responsible for researching and developing marketing opportunities and planning and implementing new sales plans.

Tanzeem U. Hassan

Head of Design & Creative


Tanzeem is a design architect with an aesthetic taste. He is known for his minimalist, downplayed sense of style & presentation. He believes in “Less is more” philosophy. Over a short period of time he has developed a very strong rapport with his clientele purely based on his sheer understanding of their requirements.

Safa Ishtiaq

Head of Marketing and PR

Safa is a young, enthusiastic & super talented individual with an artistic taste in creativity. She is known for her strong personality & passionate involvement in empowering women. Her ability to understand a project, simplifying its fundamentals and creating something powerful as an end result is a true reflection of her flair. AT AACE she is leading a team of content creators & social media managers.

Waqas Babar

Head of Customer Success

Waqas is one of the youngest members of the core team of AACE, whose success within a short space of time is exemplary. He has built a reputation as someone who is very thoughtful & tactical with a great analytical quality. In his current role within AACE he is responsible for client success, right from smooth onboarding to the tracking of their campaigns & progress, while keeping them well informed

Sobia Aslam

Organizational Development & HR Executive

Ms. Sobia is an HR Professional & English Literature Graduate with a keen interest in Human Psychology, Travelling, Nature & Arts. She has been a one-woman army in AACE – OD & HRM Department and solely leading it.
Sobia is admired for her empathetic & reliable nature, strong work ethics, unique leadership front with dexterity for taking initiatives and has great communication & interpersonal skills. Her vision is to use her Organizational Developmental & Strategic HR Management talent to Uplift Society.

Mariyam Ashraf

Manager - Design & Creative Department

Ms. Mariyam is a design architect with an aesthetic taste. She is known for her commitments to the work and execution of client’s vision through her cultivated designs. Breaking out of the established and looking at things in a different way, At Alumination – AACE Mariyam is managing Design & Creative Department, colouring artistically and creatively outside the horizons.

Ghazia Erum

Manager - Social Media Execution

Ms. Ghazia Erum has previously worked in an academic field and has vast teaching experience in the field of Chemistry. She has worked in both private and government education system.
At Alumination – AACE, she is managing Social Media Execution Department and is responsible for our clientele progress and growth which she does with complete dedication.

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